The Arby’s Foundation
Helping serve food-insecure kids when school is out.
The story.
When school is out for the summer, many kids who depend on school lunches don’t have enough to eat. The Arby’s Foundation helps meet that need. I was honored to help lead the refresh of their awareness campaign that celebrated the individuality and energy of students while highlighting the need for help.
The name says it all
The Arby’s Foundation wanted a new name for the initiative. I came up with a couple of pages of ideas, but this one felt just right.
Tone of voice
I created a tone that was upbeat and energetic – just like the kids The Arby’s Foundation is focused on helping.
