Russell Lands on Lake Martin

Telling the vibrant story of a unique lake community.

The story.

The Russell family name is a part of American history. It’s the name behind Russell Athletics. And it’s also the name behind a unique luxury community on the beautiful shores of Lake Martin in Alabama. To attract luxury homebuyers, I was asked to help lead the visual design and storytelling of their brand. After several days of “research” on the lake – and one serious sunburn – I left inspired to help bring their brand to life.

The storybook.

It sounds cliché, but you really have to see this place to believe it. So, their new brand brochure was filled photos and stories that helped bring the community to life on the page.

A place for everyone.

Russell Lands truly is a family destination with something to do for every age and interest. The “Trail” campaign helped showcase all the different ways to spend the day.

Thanks for
the visit.

Creative direction. Copywriting. Football picks.
I’m here to help.

[email protected]
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