Rheem Manufacturing
Creating a fresh, new brand for a global leader in HVAC and water heating.
The story.
Rheem Manufacturing is a global leader in residential and commercial heating, cooling and water heating. They were looking to elevate their brand, creating a visual style that would separate them from the competition – and provide consistency across their various marketing channels. Being a huge fan of air conditioning (especially during summers in my home state of Georgia), I was more than ready to help.
A fresh voice.
I developed the tagline “The New Degree of Comfort” to help position Rheem as an industry leader and innovator. The idea of “degrees” was then crafted into the visual design, creating a distinct and ownable look for the Rheem brand.
Brand guidelines.
I led the development of the global brand guidelines, helping ensure the brand was represented consistently across a full range of creative tactics, from print to digital.
Conferences + Events
Every two years, Rheem brings together its contractors and partners from across the country – and around the world – to their Pro Partner Conferences. These are major events with thousands of attendees. I’ve had the honor of helping lead the creative team on the development of these events and written the scripts for most of the major executive presentations.
