The Home Depot Foundation
On a mission to make a difference for veterans.
The story.
The Home Depot Foundation wanted to elevate the awareness and impact of its annual Celebration of Service campaign for veterans. I was honored to help – guiding the creative launch of Operation Surprise, an all-new, award-winning activation campaign designed to recognize veterans and inspire employees, partners and the community to volunteer to serve those who’ve served.
Visual toolkit
The visual toolkit helped set a distinct look and feel for the campaign and included a custom camo pattern in The Home Depot orange.
Campaign launch video
The launch video helped inspire team members to join the mission!
“It was clear you understood our business and our brand. Your work has helped elevate the Foundation’s visibility across the entire organization.”
– Lead Client
Getting social
Social media played an important role in spreading the word about the campaign’s mission and impact.
