JLL is a global leader in commercial real-estate services. One consulting team within JLL specializes in mega projects for the automotive industry, helping lead the development of new automotive manufacturing plants. These are multi-million – even multi-billion-dollar projects – so the team wanted to create a brand that felt powerful, credible and focused on their key market of emerging electric vehicles. I helped lead the effort, renaming them the Automotive Mega Projects: AMP team and creating a series of videos to energize their conversations with prospective clients.
